Søbrii began in 2017 when founder Bob Huitema, inspired by his background in farming and the food industry, set out to create a non-alcoholic spirit after struggling to find satisfying alcohol-free options. Drawing on his expertise, he developed Søbrii 0-Gin, Canada’s first distilled non-alcoholic gin, to deliver a high-quality cocktail experience without the alcohol.
In recent years, non-alcoholic beverages have seen a surge in popularity, and Søbrii stands out as a front-runner in this growing market. Proudly Canadian, Søbrii offers a range of non-alcoholic spirits that cater to the mindful drinker, providing a quality alternative for anyone looking to cut back on alcohol or avoid it altogether. With meticulous craftsmanship, Søbrii products offer a unique experience without sacrificing the depth and complexity that many seek in a drink.
One of Søbrii flagship products, the Sobrii 0-Gin, does not disappoint. Made with a blend of natural botanicals, including juniper, coriander, and allspice, it captures the essence of traditional gin but without the alcohol. On the nose, 0-Gin is aromatic and fresh, making it a great base for classic gin cocktails like the G&T or a martini. The balanced flavor profile allows it to mix well with tonic, soda, or citrus garnishes, offering a crisp, refreshing experience. Try The Grinch’s Gimlet in our Recipe section using this 0-Gin!
Another standout is Søbrii 0-Tequila, crafted with agave, lime, and other natural flavors to replicate the familiar taste of tequila. This non-alcoholic spirit is perfect for mocktails, delivering the same kick and zest found in a margarita, without the intoxicating effects. It’s an ideal choice for anyone who loves tequila’s distinctive taste but is looking for a healthier, sober-friendly option. Using this 0-Tequila, try the Winter Spiced Margarita in our Recipe section – it’ll be sure to warm you up!
Want to try some of the Søbrii products? Check them out at https://sobrii.ca/ Then head to our Giveaway section to win a bottle each of 0-Gin and 0-Tequila plus a 4 pack of Zero G&T and Zero Paloma ($102.00 value). Party time!
What makes Søbrii especially noteworthy is its commitment to all-natural ingredients and local production, ensuring quality and sustainability in every bottle. With an emphasis on rich flavor profiles, Søbrii has made it possible for anyone to enjoy complex, satisfying drinks without alcohol. For those exploring mindful drinking or simply seeking a new way to enjoy social gatherings, Søbrii products are a refreshing, sophisticated addition to the non-alcoholic market.
Contents and images used with permission by Søbrii. https://sobrii.ca/
